An oligopoly model of dynamic advertising competition (Q1011320)

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An oligopoly model of dynamic advertising competition
scientific article

    Statements

    title
    An oligopoly model of dynamic advertising competition (English)
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    author
    Gary M. Erickson
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    publication date
    8 April 2009
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    zbMATH Keywords
    marketing
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    oligopoly
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    differential game
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    Identifiers

    zbMATH DE Number
    5541464
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    OpenAlex ID
    W3122352065
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