Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments? (Q2033712)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments? |
scientific article |
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Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments? (English)
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17 June 2021
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buying behavior
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loyalty programs
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redemption policy
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game theory
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multinomial logit model
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