Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences (Q6087507)
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scientific article; zbMATH DE number 7765839
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences |
scientific article; zbMATH DE number 7765839 |
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Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences (English)
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15 November 2023
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OR in marketing
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comparative advertising
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comparison valence
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competition
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coopetition
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