Pages that link to "Item:Q2253492"
From MaRDI portal
The following pages link to Multistage multiproduct advertising budgeting (Q2253492):
Displaying 6 items.
- Multi-period media planning for multi-products incorporating segment specific and mass media (Q1730458) (← links)
- An application of approximate dynamic programming in multi-period multi-product advertising budgeting (Q2083404) (← links)
- Nonparametric advertising budget allocation with inventory constraint (Q2183869) (← links)
- Multi-criteria media mix decision model for advertising a single product with segment specific and mass media (Q2358302) (← links)
- Multi-product dynamic advertisement planning in a segmented market (Q4987688) (← links)
- When advertising meets assortment planning: joint advertising and assortment optimization under multinomial logit model (Q6606217) (← links)