Pages that link to "Item:Q3524430"
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The following pages link to Advertising in a segmented market: comparison of media choices (Q3524430):
Displaying 10 items.
- Optimal advertising strategies with age-structured goodwill (Q376718) (← links)
- Advertising and production of a seasonal good for a heterogeneous market (Q989826) (← links)
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (Q1023345) (← links)
- Advertising strategies in a differential game with negative competitor's interference (Q1024249) (← links)
- Multi-period media planning for multi-products incorporating segment specific and mass media (Q1730458) (← links)
- Competition in defensive and offensive advertising strategies in a segmented market (Q2198736) (← links)
- How do loyalty programs affect goodwill? An optimal control approach (Q2336063) (← links)
- Multi-criteria media mix decision model for advertising a single product with segment specific and mass media (Q2358302) (← links)
- When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract? (Q2857153) (← links)
- Advertising and exogenous interference in a segmented market (Q3171926) (← links)
