The following pages link to Simon-Pierre Sigué (Q257021):
Displaying 17 items.
- Defensive, offensive, and generic advertising in a Lanchester model with market growth (Q257022) (← links)
- (Q323571) (redirect page) (← links)
- Should companies jointly promote their complementary products when they compete in other product categories? (Q323572) (← links)
- (Q713122) (redirect page) (← links)
- Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (Q713123) (← links)
- (Q1027449) (redirect page) (← links)
- Advertising strategies in a franchise system (Q1027450) (← links)
- Social relationship and transactional marketing policies---maximizing customer lifetime value (Q1035943) (← links)
- Dynamic pricing for subscription services (Q1994149) (← links)
- Strategic interactions in traditional franchise systems: Are franchisors always better off? (Q2275806) (← links)
- Trade deals and/or on-package coupons (Q2629695) (← links)
- STACKELBERG LEADERSHIP IN A MARKETING CHANNEL (Q2762238) (← links)
- Downstream horizontal integration and multiunit dealership (Q4979989) (← links)
- A Lanchester-Type Dynamic Game of Advertising and Pricing (Q5140351) (← links)
- Manufacturer defensive and offensive advertising in competing distribution channels (Q6067900) (← links)
- Cooperative advertising programs: are accrual constraints necessary? (Q6088206) (← links)
- Multichannel retailing and price competition (Q6091874) (← links)
