Advertising decisions in oligopoly: An industry equilibrium analysis

DOI10.1002/OCA.4660050406MaRDI QIDQ3725818zbMATH OpenOpenAlexWikidataFDO

Authors Ram C. Rao

Publication date 1984

Published in Optimal Control Applications \& Methods (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/oca.4660050406

zbMATH Keywords

industry equilibriumNash solutionoligopolyoptimal advertisingStabilitystationary level of advertising

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Other game-theoretic models (91A40) Microeconomic theory (price theory and economic markets) (91B24) General equilibrium theory (91B50)

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Cites work

• N-Person Linear-Quadratic Differential Games with Constraints
• Linear Statistical Inference and its Applications

Cited in

(8)

• An oligopoly model of dynamic advertising competition
• Determining the optimal return on investment for an advertising compaign
• Differential game models of advertising competition
• Advertising in a dynamic spatial monopoly
• Advertising Competition in a Dynamic Oligopoly with Multiple Brands
• scientific article; zbMATH DE number 1086926 (Why is no real title available?)
• scientific article; zbMATH DE number 1908209 (Why is no real title available?)
• Oligopoly pricing and advertising in isoelastic adoption models

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