Channel structures of third-party platforms

DOI10.1051/RO/2024204MaRDI QIDQ6667370zbMATH OpenFDO

Authors Chunxu Zhu, Shuxia Yang, Songrui Li

Publication date 20 January 2025

Published in RAIRO. Operations Research (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.1051/RO/2024204

zbMATH Keywords

3P platformdistribution channel designonline sellingpricing strategysupply chain management

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Management decision making, including multiple objectives (90B50) Microeconomic theory (price theory and economic markets) (91B24)

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Cites work

• Agency selling or reselling: e-tailer information sharing with supplier offline entry
• Cooperation strategies with third‐party platform: E‐tailer and manufacturer perspectives
• Dual channel sales in supply chain: live streaming or traditional e-commerce
• Interactions of competing manufacturers' leader-follower relationship and sales format on online platforms
• Recent developments in the economics of price discrimination
• Resale or agency sale? Equilibrium analysis on the role of live streaming selling
• Reselling or marketplace mode for an online platform: the choice between cap-and-trade and carbon tax regulation
• Strategic contracting and hybrid use of agency and wholesale contracts in e-commerce platforms
• Strategic introduction of the marketplace channel under spillovers from online to offline sales
• The impacts of e-tailer's private label on the sales mode selection: from the perspectives of economic and environmental sustainability
• The marketplace dilemma: Selling to the marketplace vs. selling on the marketplace
• The optimal combination between selling mode and logistics service strategy in an e-commerce market
• Uniform pricing strategy vs. price differentiation strategy in the presence of cost saving and demand increasing
• Who should introduce the third-party platform channel under different pricing strategies?

Cited in

(2)

• Traffic channeling under uncertain conversion rates on e‐commerce platforms
• Cooperation strategies with third‐party platform: E‐tailer and manufacturer perspectives

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