Intelligent support systems for marketing decisions.

MaRDI QIDQ1422053zbMATH OpenFDO

Authors Nikolaos F. Matsatsinis, Yannis Siskos

Publication date 17 February 2004

Published in International Series in Operations Research & Management Science (Search for Journal in Brave)

zbMATH Keywords

decision support systemexpert systemmachine learningmarketingmulticriteria optimization

Mathematics Subject Classification ID

Learning and adaptive systems in artificial intelligence (68T05) Knowledge representation (68T30) Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Marketing, advertising (90B60) Multi-objective and goal programming (90C29)

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Cited in

(12)

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• Towards a decision support system for the ready concrete distribution system: a case of a Greek company.
• Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
• MARKEX: An intelligent decision support system for product development decisions
• Improving decision making by means of a marketing decision support system
• Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
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• scientific article; zbMATH DE number 1034235 (Why is no real title available?)
• Preference disaggregation: 20 years of MCDA experience.
• The satisfaction of healthcare consumers: analysis and comparison of different methodologies
• Multiple criteria group decision support through the usage of argumentation-based multi-agent systems: an overview

Describes a project that uses

Uses Software

• MARKEX

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