Intelligent support systems for marketing decisions.

MaRDI QIDQ1422053zbMATH OpenFDO

Authors Nikolaos F. Matsatsinis, Yannis Siskos

Publication date 17 February 2004

Published in International Series in Operations Research & Management Science (Search for Journal in Brave)

zbMATH Keywords

machine learningmarketingmulticriteria optimizationdecision support systemexpert system

Mathematics Subject Classification ID

Learning and adaptive systems in artificial intelligence (68T05) Multi-objective and goal programming (90C29) Knowledge representation (68T30) Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Marketing, advertising (90B60)

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Cited in

(8)

• Improving decision making by means of a marketing decision support system
• Towards a decision support system for the ready concrete distribution system: a case of a Greek company.
• The satisfaction of healthcare consumers: analysis and comparison of different methodologies
• Preference disaggregation: 20 years of MCDA experience.
• scientific article; zbMATH DE number 194151 (Why is no real title available?)
• Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
• Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
• Multiple criteria group decision support through the usage of argumentation-based multi-agent systems: an overview

Describes a project that uses

Uses Software

• MARKEX

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