Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model (Q2514831)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model |
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model (English)
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4 February 2015
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customer lifetime value
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forecast models
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Markov decision process
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