Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model (Q2514831)
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scientific article; zbMATH DE number 6396807
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| English | Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model |
scientific article; zbMATH DE number 6396807 |
Statements
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model (English)
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4 February 2015
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customer lifetime value
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forecast models
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Markov decision process
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0.8044158220291138
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0.8017109036445618
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0.7740322351455688
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0.7612141370773315
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