Budget allocation for the activities of sales promotion and loyalty program to maximize brand's market share (Q3067653)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Budget allocation for the activities of sales promotion and loyalty program to maximize brand's market share |
scientific article; zbMATH DE number 5840267
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Budget allocation for the activities of sales promotion and loyalty program to maximize brand's market share |
scientific article; zbMATH DE number 5840267 |
Statements
21 January 2011
0 references
Markov market share model
0 references
budget allocation
0 references
sales promotion
0 references
loyalty program
0 references
Lagrange multiplier method
0 references
0.7500151991844177
0 references
0.7448785901069641
0 references
0.7281363010406494
0 references
0.6960660219192505
0 references
0.6960660219192505
0 references
