On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation

DOI10.1287/OPRE.23.5.890MaRDI QIDQ4077301zbMATH OpenOpenAlexFDO

Authors Charles S. Tapiero

Publication date 1975

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.23.5.890

Mathematics Subject Classification ID

Signal detection and filtering (aspects of stochastic processes) (60G35) Diffusion processes (60J60) Optimal stochastic control (93E20)

Cited in

(11)

• Stochastic control theory and operational research
• Heavy traffic approximations for busy period in an M/G/\(\infty\) queue
• Anwendungen des Maximumprinzips im Operations Research. I
• Stochastic diffusion models with advertising and word-of-mouth effects
• Optimal advertising policy with the contagion model
• A communication mix for an event planning: a linear quadratic approach
• The price of quality claims
• Optimal repair policy for a machine service problem
• Risk behaviour and optimum advertising with a stochastic dynamic sales response
• Mixed leadership stochastic differential game in feedback information pattern with applications
• Advertising for a new product introduction: a stochastic approach.

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