Forecast adjustments during post-promotional periods

DOI10.1016/J.EJOR.2021.07.057zbMATH Open1495.90097OpenAlexW3192337559MaRDI QIDQ2116851FDOQ2116851

Authors: Harsha Chamara Hewage, H. Niles Perera, Shari De Baets 

Publication date: 18 March 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.07.057

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zbMATH Keywords

forecastingsales promotionsjudgmental adjustmentsbehavioral supply chain managementpost-promotional effect

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• A retail store SKU promotions optimization model for category multi-period profit maximization
• Demand forecasting with high dimensional data: the case of SKU retail sales forecasting with intra- and inter-category promotional information
• Do `big losses' in judgmental adjustments to statistical forecasts affect experts' behaviour?
• Forecasting and operational research: a review
• Using judgment to select and adjust forecasts from statistical models

Cited In (3)

• Effective goal framing for managers using inventory management systems
• Optimal reconciliation with immutable forecasts
• Use of contextual and model-based information in adjusting promotional forecasts

Uses Software

• CHAN4CAST

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