Forecast adjustments during post-promotional periods

DOI10.1016/J.EJOR.2021.07.057zbMATH Open1495.90097OpenAlexW3192337559MaRDI QIDQ2116851FDOQ2116851

Authors Harsha Chamara Hewage, H. Niles Perera, Shari De Baets

Publication date 18 March 2022

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2021.07.057

zbMATH Keywords

forecastingsales promotionsjudgmental adjustmentsbehavioral supply chain managementpost-promotional effect

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• A retail store SKU promotions optimization model for category multi-period profit maximization
• Demand forecasting with high dimensional data: the case of SKU retail sales forecasting with intra- and inter-category promotional information
• Do `big losses' in judgmental adjustments to statistical forecasts affect experts' behaviour?
• Forecasting and operational research: a review
• Using judgment to select and adjust forecasts from statistical models

Cited in

(3)

• Optimal reconciliation with immutable forecasts
• Effective goal framing for managers using inventory management systems
• Use of contextual and model-based information in adjusting promotional forecasts

Describes a project that uses

Uses Software

• CHAN4CAST

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