Targeted advertising in the public transit network using smart card data

DOI10.1007/S11067-022-09558-9OpenAlexW4220670845WikidataQ114689481 ScholiaQ114689481MaRDI QIDQ2148153FDOQ2148153

Jiwon Kim, Ali Khodaii, Mahmoud Mesbah, Hamed Faroqi

Publication date: 21 June 2022

Published in: Networks and Spatial Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s11067-022-09558-9

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zbMATH Keywords

optimizationdecision makingbig databehavioural advertisingintelligent transport systemtime geography

Mathematics Subject Classification ID

Multivariate analysis (62Hxx) Probabilistic methods, stochastic differential equations (65Cxx) Mathematical sociology (including anthropology) (91Dxx)

Cites Work

• Silhouettes: a graphical aid to the interpretation and validation of cluster analysis
• New genetic algorithms based approaches to continuous \(p\)-median problem
• Evolutionary Algorithms for Solving Multi-Objective Problems
• A comparison of hierarchical methods for clustering functional data
• On using the hypervolume indicator to compare Pareto fronts: applications to multi-criteria optimal experimental design
• Title not available (Why is that?)
• Feature relevance in Ward's hierarchical clustering using the \(L_p\) norm
• Spatiotemporal patterns of urban human mobility

Cited In (1)

• Title not available (Why is that?)

Uses Software

• Silhouettes

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