Targeted advertising in the public transit network using smart card data

DOI10.1007/S11067-022-09558-9MaRDI QIDQ2148153zbMATH OpenOpenAlexWikidataFDO

Authors Hamed Faroqi, Mahmoud Mesbah, Jiwon Kim, Ali Khodaii

Publication date 21 June 2022

Published in Networks and Spatial Economics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s11067-022-09558-9

zbMATH Keywords

optimizationdecision makingbig databehavioural advertisingintelligent transport systemtime geography

Mathematics Subject Classification ID

Multivariate analysis (62Hxx) Probabilistic methods, stochastic differential equations (65Cxx) Mathematical sociology (including anthropology) (91Dxx)

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Cites work

• scientific article; zbMATH DE number 6403512 (Why is no real title available?)
• A comparison of hierarchical methods for clustering functional data
• Evolutionary Algorithms for Solving Multi-Objective Problems
• Feature relevance in Ward's hierarchical clustering using the L_p norm
• New genetic algorithms based approaches to continuous \(p\)-median problem
• On using the hypervolume indicator to compare Pareto fronts: applications to multi-criteria optimal experimental design
• Silhouettes: a graphical aid to the interpretation and validation of cluster analysis
• Spatiotemporal patterns of urban human mobility

Cited in

(2)

• Transit pattern detection using tensor factorization
• scientific article; zbMATH DE number 7640261 (Why is no real title available?)

Describes a project that uses

Uses Software

• Silhouettes

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