Pricing and product-bundling strategies for e-commerce platforms with competition

DOI10.1016/J.EJOR.2019.11.066MaRDI QIDQ2294641zbMATH OpenOpenAlexWikidataFDO

Authors Yongwu Zhou, Wei Xie, Bin Cao, Xiao-gang Lin, Yuanguang Zhong

Publication date 11 February 2020

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2019.11.066

zbMATH Keywords

OR in marketinginstalled basetwo-sided marketcompeting platformspricing and product-bundling strategies

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24)

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Cites work

• [article; zbMATH DE number 1034235 (Why is no real title available?)]
• Aggregation and Imperfect Competition: On the Existence of Equilibrium
• Bundling as an Entry Barrier
• Discrete Choice Methods with Simulation
• Installed base management versus selling in monopolistic and competitive environments
• Optimal bundling of technological products with network externality
• Optimal product bundling with dependent valuations: the price of independence
• Persistency model and its applications in choice modeling
• Platform competition with endogenous homing
• Platform pricing in mixed two-sided markets

Cited in

(16)

• Bundling and pricing decisions for bricks-and-clicks firms with consideration of network externality
• Early entrant's strategy for cooperating with a competing fourth-party platform
• Strategic logistics service choices for online platforms: self-operated, third-party or agency logistics?
• Pricing strategies of unbundling and mixed-bundling in a two-sided market under stochastic demand
• scientific article; zbMATH DE number 7366476 (Why is no real title available?)
• Resale or agency sale? Equilibrium analysis on the role of live streaming selling
• Impacts of the minimum quantity contract on an online retail platform
• CSR investment for a two-sided platform: network externality and risk aversion
• Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective
• Sponsored data: a game-theoretic model with consumer multihoming behaviour
• Competing OEMs' responses to a developer's services installation and strategic update of platform quality
• Blockchain competition: the tradeoff between platform stability and efficiency
• First-party content decision under competitive hardware/software platforms: free vs. charge
• Pricing strategy for logistics service platforms with competition and user distance preference
• Price competition strategy of internet platforms
• Getting more third-party participants on board: optimal pricing and investment decisions in competitive platform ecosystems

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