Collaborative R\&D and pricing policy of supply chain under the selection behavior of heterogeneous customer
Summary: Considering that a manufacturer and its core part supplier make collaborative R\&D on serial products of 3 grades, high-, mid-, and low-grade, and their core parts according to costumers' preference for the performance, or intrinsic value, of products, we propose a collaborative R\&D model based on costumers' selection behavior to study the collaborative R\&D policy and pricing policy of the supply chain. Then we establish a bargaining game model to study how they allocate the profit they earned. We obtain the optimal policies through theoretic and experimental analysis, and we use Apple iPhone case to illustrate the models and conclusions of this paper. It is found that if the aim of the supply chain is only to maximize its total profit, it should only develop the high-grade product and make its price half of its intrinsic value; if the aim of the supply chain is to maximizing profit while increasing the sales and market shares of the serial products, it should at least develop the high-grade and low-grade product; the ratio of price between the higher grade and the lower grade should be greater than the corresponding ratio of the intrinsic value, while the difference of price between higher grade and the lower grade should be less than the corresponding difference of the intrinsic value.
- The collaboration and pricing decision of reverse supply chain under uncertainty
- Dynamic pricing, coordination and profit allocation of a two-period supply chain under strategic customer behavior
- Research on dual-channel supply chain joint pricing decision and coordination mechanism under mixed demand
- Manufacturer's R\&D investment strategy and pricing decisions in a decentralized supply chain
- Research on equilibrium and coordination of a supply chain system under multi-retailer price competition
- Research on layout and price decisions of heterogeneous product in dual channel supply chain
- Joint dynamic innovation and pricing decisions for the ODM supply chain
- Stability analysis of R\&D cooperation in a supply chain
- Research on optimal pricing decisions of the service supply chain oriented to strategic consumers
- Supply chain coordination under ramp-type price and effort induced demand considering revenue sharing contract
- A bargaining model based on the commitment tactic
- A simulation model of a coordinated decentralized supply chain
- Axiomatic models of bargaining
- Effects of sourcing structure on performance in a multiple-product assemble-to-order supply chain
- On the optimal product line selection problem with price discrimination
- On the product line selection problem under attraction choice models of consumer behavior
- Product selection and components replenishment model of ATO manufacturer under heterogeneous demand
- Stability analysis of R\&D cooperation in a supply chain
- The impact of demand uncertainty on product line design under endogenous substitution
This page was built for publication: Collaborative R\&D and pricing policy of supply chain under the selection behavior of heterogeneous customer
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q2298224)
