Balancing productivity and consumer satisfaction for profitability: statistical and fuzzy regression analysis
From MaRDI portal
Publication:2432899
DOI10.1016/j.ejor.2005.06.050zbMath1137.91520MaRDI QIDQ2432899
Ming-Lu Wu, Lai-Kow Chan, Yan-Qun He
Publication date: 25 October 2006
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2005.06.050
profitability; ordinary least squares; fuzzy linear regression; consumer satisfaction; total productivity
91B42: Consumer behavior, demand theory
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