scientific article; zbMATH DE number 176592

MaRDI QIDQ4035768zbMATH OpenFDO

Authors Dipak Jain, Pradeep Chintagunta

Publication date 18 May 1993

zbMATH Keywords

closed-loop equilibrium strategiesmarketing expenditure strategiestwo-member channel

Mathematics Subject Classification ID

Marketing, advertising (90B60) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80)

Recommendations

• Hierarchical differential games between manufacturer and retailer
• A differential game model of the marketing-operations interface
• A differential game of retailer promotions.
• scientific article; zbMATH DE number 1908244
• Game analysis of new product promotion and improvement between manufacturer and retailer
• Cooperative games in marketing: a differential game approach
• Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
• Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
• Cooperative advertising in a capacitated manufacturer-retailer supply chain: a game-theoretic approach
• A Differential Game of a Dual Distribution Channel

Cited in

(8)

• Infinity period dynamic control of a kind of channel's price and brand investment: a differential game method
• Hierarchical differential games between manufacturer and retailer
• The research of the marketing channel conflict based on the analysis of the game theory
• Drawing inferences from logit models for panel data
• scientific article; zbMATH DE number 5722313 (Why is no real title available?)
• Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective
• A Differential Game of a Dual Distribution Channel
• Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis

This page was built for publication:

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4035768)