scientific article; zbMATH DE number 2040785

MaRDI QIDQ4451856zbMATH OpenFDO

Authors Yong-Hyuk Kim, Byung-Ro Moon

Publication date 11 February 2004

Full work available at URL http://link.springer.de/link/service/series/0558/bibs/2724/27242410.htm

Mathematics Subject Classification ID

Learning and adaptive systems in artificial intelligence (68T05) Computing methodologies and applications (68U99) Marketing, advertising (90B60)

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(1)

• A matheuristic for a customer assignment problem in direct marketing

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