Political Advertising and Election Results*

DOI10.1093/QJE/QJY010MaRDI QIDQ4647489zbMATH OpenOpenAlexFDO

Authors Jörg L. Spenkuch, David Toniatti

Publication date 15 January 2019

Published in The Quarterly Journal of Economics (Search for Journal in Brave)

Full work available at URL https://semanticscholar.org/paper/3884be1fca7eec7c8b4a7664428dd1f5e458ffec

zbMATH Keywords

political advertisingelection resultstelevision advertisement broadcasts

Mathematics Subject Classification ID

History, political science (91F10) Marketing, advertising (90B60) Voting theory (91B12)

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Cited in

(8)

• The cost of gendered attitudes on a female candidate: evidence from Google Trends
• Tracking the impact of media on voter choice in real time: a Bayesian dynamic joint model
• Inequality, participation, and polarization
• How do Campaigns Shape Vote Choice? Multicountry Evidence from 62 Elections and 56 TV Debates
• Optimal majority rule in referenda
• Modeling the effect of campaign advertising on US presidential elections when differences across states matter
• Civic duty and political advertising
• Positive and negative campaigning in primary and general elections

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