Diffusion of new products with recovering consumers

DOI10.1137/17M1112546MaRDI QIDQ5348485zbMATH OpenFDO

Authors Gadi Fibich

Publication date 18 August 2017

Published in SIAM Journal on Applied Mathematics (Search for Journal in Brave)

Full work available at URL https://arxiv.org/abs/1701.01669

zbMATH Keywords

agent-based modelsSIR modelmarketingBass modeldiffusion in social networks

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Population dynamics (general) (92D25) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

Abstract: We consider the diffusion of new products in the discrete Bass-SIR model, in which consumers who adopt the product can later "recover" and stop influencing their peers to adopt the product. To gain insight into the effect of the social network structure on the diffusion, we focus on two extreme cases. In the "most-connected" configuration where all consumers are inter-connected (complete network), averaging over all consumers leads to an aggregate model, which combines the Bass model for diffusion of new products with the SIR model for epidemics. In the "least-connected" configuration where consumers are arranged on a circle and each consumer can only be influenced by his left neighbor (one-sided 1D network), averaging over all consumers leads to a different aggregate model which is linear, and can be solved explicitly. We conjecture that for any other network, the diffusion is bounded from below and from above by that on a one-sided 1D network and on a complete network, respectively. When consumers are arranged on a circle and each consumer can be influenced by his left and right neighbors (two-sided 1D network), the diffusion is strictly faster than on a one-sided 1D network. This is different from the case of non-recovering adopters, where the diffusion on one-sided and on two-sided 1D networks is identical. We also propose a nonlinear model for recoveries, and show that consumers' heterogeneity has a negligible effect on the aggregate diffusion.

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Cites work

• scientific article; zbMATH DE number 1034235 (Why is no real title available?)
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• Collective dynamics of `small-world' networks
• Diffusion of new products with recovering consumers
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Cited in

(11)

• Boundary effects in the discrete Bass model
• Rating customers according to their promptness to adopt new products
• Diffusion of new products with recovering consumers
• The Bass diffusion model on finite Barabasi-Albert networks
• Modeling the propagation of riots, collective behaviors and epidemics
• Aggregate diffusion dynamics in agent-based models with a spatial structure
• Diffusion paths between product life-cycles in European phonographic market
• Exact description of SIR-bass epidemics on 1D lattices
• Diffusion of New Products with Heterogeneous Consumers
• Compartmental limit of discrete Bass models on networks
• An estimation approach for the influential-imitator diffusion

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