A mathematical model of marketing advertisement for insurance companies

MaRDI QIDQ5868095zbMATHFDO

Authors Ch. Ankhbayar, L. Oyuntsetseg, R. Enkhbat

Publication date 19 September 2022

Mathematics Subject Classification ID

Actuarial mathematics (91G05) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Optimal stochastic control (93E20)

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Cited in

(4)

• scientific article; zbMATH DE number 6887108 (Why is no real title available?)
• Game-theory models in the allocation of advertising expenditures
• Mathematical model of functioning of an insurance company with allowance for advertising expenses
• Estimates of the horizon in mathematical models of marketing

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