On channel coordination through revenue-sharing contracts with price and shelf-space dependent demand
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Publication:651678
DOI10.1016/j.apm.2011.03.042zbMath1228.90046OpenAlexW2054157609MaRDI QIDQ651678
Mei-Chen Chien, Hung-Liang Cheng, Jen-Ming Chen
Publication date: 18 December 2011
Published in: Applied Mathematical Modelling (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.apm.2011.03.042
Applications of game theory (91A80) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
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Cites Work
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