Manufacturer's decision-making and coordination strategy in an asymmetric multi-channel environment

DOI10.1051/RO/2024063MaRDI QIDQ6594014zbMATH OpenFDO

Authors Ge Yang, Conghui Wang, Min Zhang

Publication date 27 August 2024

Published in RAIRO. Operations Research (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

zbMATH Keywords

multi-channelcoordinatione-commercepickupcommission rate

Mathematics Subject Classification ID

Decision theory (91B06) Consumer behavior, demand theory (91B42)

Recommendations

• Dual-channel supply chain: a strategy to maximize profit
• Cooperation strategies with third‐party platform: E‐tailer and manufacturer perspectives
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• Channel competition and pricing decision with online channels opened by both a manufacturer and a retailer
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Cites work

• Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
• Pricing decision of a manufacturer in a dual-channel supply chain with asymmetric information
• Study on the complexity of channel pricing game in showrooming O2O supply chain
• When and how should a retailer use third-party platform channels? The impact of spillover effects
• `Buy online and pick up in-store': implications for the store inventory

Cited in

(1)

• Strategic contract selection of an online retailer when implementing store branding

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