Manufacturer's decision-making and coordination strategy in an asymmetric multi-channel environment

DOI10.1051/RO/2024063MaRDI QIDQ6594014zbMATH OpenFDO

Authors Ge Yang, Conghui Wang, Min Zhang

Publication date 27 August 2024

Published in RAIRO. Operations Research (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.1051/RO/2024063

zbMATH Keywords

commission ratecoordinatione-commercemulti-channelpickup

Mathematics Subject Classification ID

Decision theory (91B06) Consumer behavior, demand theory (91B42)

Recommendations

• Dual-channel supply chain: a strategy to maximize profit
• Cooperation strategies with third‐party platform: E‐tailer and manufacturer perspectives
• Profit sharing and firm performance in the manufacturer-retailer dual-channel supply chain
• Channel competition and pricing decision with online channels opened by both a manufacturer and a retailer
• Comparison of dual-channel supply chain structures: e-commerce platform as different roles

Cites work

• `Buy online and pick up in-store': implications for the store inventory
• Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
• Pricing decision of a manufacturer in a dual-channel supply chain with asymmetric information
• Study on the complexity of channel pricing game in showrooming O2O supply chain
• When and how should a retailer use third-party platform channels? The impact of spillover effects

Cited in

(1)

• Strategic contract selection of an online retailer when implementing store branding

This page was built for publication: Manufacturer's decision-making and coordination strategy in an asymmetric multi-channel environment

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6594014)