Manufacturer's decision-making and coordination strategy in an asymmetric multi-channel environment

DOI10.1051/RO/2024063zbMATH Open1542.91072MaRDI QIDQ6594014FDOQ6594014

Authors: Ge Yang, Conghui Wang, Min Zhang 

Publication date: 27 August 2024

Published in: RAIRO. Operations Research (Search for Journal in Brave)

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zbMATH Keywords

multi-channelcoordinatione-commercepickupcommission rate

Mathematics Subject Classification ID

Decision theory (91B06) Consumer behavior, demand theory (91B42)

Cites Work

• Pricing decision of a manufacturer in a dual-channel supply chain with asymmetric information
• Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
• `Buy online and pick up in-store': implications for the store inventory
• When and how should a retailer use third-party platform channels? The impact of spillover effects
• Study on the complexity of channel pricing game in showrooming O2O supply chain

Cited In (1)

• Strategic contract selection of an online retailer when implementing store branding

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