Strategic contract selection of an online retailer when implementing store branding

DOI10.1002/NAV.22168MaRDI QIDQ6537210zbMATH OpenFDO

Authors Mingyou Meng, Shiming Deng, He Xu, Stuart X. Zhu

Publication date 14 May 2024

Published in Naval Research Logistics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/NAV.22168

zbMATH Keywords

contract selectiononline retailerstore brand

Mathematics Subject Classification ID

Applications of game theory (91A80) Contract theory (moral hazard, adverse selection) (91B41) Consumer behavior, demand theory (91B42)

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Cites work

• A supply chain model with direct and retail channels
• Agency selling or reselling: e-tailer information sharing with supplier offline entry
• Competing with channel partners: supply chain conflict when retailers introduce store brands
• Impact of capacity on the supplier's distribution channel selection in facing a retail platform
• Interaction between channel strategy and store brand decisions
• Sales effort free riding and coordination with price match and channel rebate
• Strategic contracting and hybrid use of agency and wholesale contracts in e-commerce platforms
• Supply chain coordination with revenue-sharing contracts: strengths and limitations
• Supply chains in the presence of store brands
• The impacts of e-tailer's private label on the sales mode selection: from the perspectives of economic and environmental sustainability
• The marketplace dilemma: Selling to the marketplace vs. selling on the marketplace
• The optimal combination between selling mode and logistics service strategy in an e-commerce market

Cited in

(2)

• Co-opetition strategies of retail platform operations with strategic consumers
• Selling formats choice in the presence of third-party resellers: the roles of platform empowerment

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