Modelling and estimation of social interaction effects in new product diffusion

DOI10.1016/J.EJOR.2005.11.021zbMATH Open1110.90062OpenAlexW2034862334MaRDI QIDQ856319FDOQ856319

Richard B. Davies, Christos J. Emmanouilides

Publication date: 7 December 2006

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2005.11.021

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zbMATH Keywords

multi-agent systemsinnovation diffusionmarketingsocial interactionschoice models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cited In (4)

• Analysis of product sampling for new product diffusion incorporating multiple-unit ownership
• Title not available (Why is that?)
• Modeling and analysis of new products diffusion on heterogeneous networks
• Competitive diffusion process of repurchased products in knowledgeable manufacturing

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