Leader-follower games in marketing: a differential game approach

DOI10.1504/IJMOR.2010.030815MaRDI QIDQ961463zbMATH OpenOpenAlexFDO

Authors Negash G. Medhin, Wei Wan

Publication date 30 March 2010

Published in International Journal of Mathematics in Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1504/ijmor.2010.030815

zbMATH Keywords

differential gamesmarketingcompetitive strategycompetition modellinggame modelsleader-follower games

Mathematics Subject Classification ID

Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

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