The case of conjoint analysis
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Recommendations
- The study of trade-off in conjoint analysis
- A multidimensional approach to conjoint analysis
- A Unified Approach to Conjoint Analysis Models
- A New Conjoint Analysis Procedure with Application to Marketing Research
- Current issues and a ‘wish list’ for conjoint analysis
- Conjoint analysis: an application in eliciting patient's preferences
- Using conjoint analysis to derive estimates of compensating variation
- A procedure for reducing the number of pairs in conjoint analysis
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