The case of conjoint analysis
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This book is concerned with methods for obtaining solutions in the case of conjoint analysis. The focus of the book is on three main areas of economics research. The majority of the sections contains a large number of examples to illustrate the relevant points.NEWLINENEWLINENEWLINEThe book provides an excellent reference text deserving the attention of researchers interested in implementation of conjoint analysis methods and in making management decision models when utility is discounted.
Recommendations
- The study of trade-off in conjoint analysis
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- Current issues and a ‘wish list’ for conjoint analysis
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