A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207): Difference between revisions
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Property / cites work: Cooperative advertising in a marketing channel / rank | |||
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Property / cites work: Retail promotions with negative brand image effects: Is cooperation possible? / rank | |||
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Property / cites work: Co-op advertising models in manufacturer-retailer supply chains: A game theory approach / rank | |||
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Property / cites work: Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount / rank | |||
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Property / cites work: EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS / rank | |||
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Property / cites work: Nonlinear Programming / rank | |||
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Latest revision as of 11:39, 4 July 2024
scientific article
Language | Label | Description | Also known as |
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English | A game-theoretic analysis for coordinating cooperative advertising in a supply chain |
scientific article |
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A game-theoretic analysis for coordinating cooperative advertising in a supply chain (English)
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18 September 2011
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cooperative advertising
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supply chain
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coordination
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application of game theory
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