A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207): Difference between revisions

@@ Property / author @@
-Amir Ahmadi-Javid
@@ Property / author: Amir Ahmadi-Javid / rank @@
-Normal rank
@@ Property / author @@
-Pooya Hoseinpour
@@ Property / author: Pooya Hoseinpour / rank @@
-Normal rank
@@ Property / author @@
+Amir Ahmadi-Javid
@@ Property / author: Amir Ahmadi-Javid / rank @@
+Normal rank
@@ Property / author @@
+Pooya Hoseinpour
@@ Property / author: Pooya Hoseinpour / rank @@
+Normal rank
@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
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@@ Property / full work available at URL @@
+https://doi.org/10.1007/s10957-010-9778-y
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@@ Property / OpenAlex ID @@
+W1999899017
@@ Property / OpenAlex ID: W1999899017 / rank @@
+Normal rank
@@ Property / cites work @@
+Cooperative advertising in a marketing channel
@@ Property / cites work: Cooperative advertising in a marketing channel / rank @@
+Normal rank
@@ Property / cites work @@
+Retail promotions with negative brand image effects: Is cooperation possible?
+Normal rank
@@ Property / cites work @@
+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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@@ Property / cites work @@
+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
+Normal rank
@@ Property / cites work @@
+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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@@ Property / cites work @@
+Nonlinear Programming
@@ Property / cites work: Nonlinear Programming / rank @@
+Normal rank
@@ links / mardi / name / links / mardi / name @@
+Publication:639207