Dynamic cooperative advertising under manufacturer and retailer level competition (Q1754361): Difference between revisions

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Revision as of 17:34, 15 July 2024

scientific article
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English
Dynamic cooperative advertising under manufacturer and retailer level competition
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    Dynamic cooperative advertising under manufacturer and retailer level competition (English)
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    30 May 2018
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    OR in marketing
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    cooperative advertising
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    differential games
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    feedback Stackelberg equilibrium
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