A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains (Q713102): Difference between revisions

@@ Property / DOI @@
-.1016/j.ejor.2010.11.014
@@ Property / DOI: 10.1016/j.ejor.2010.11.014 / rank @@
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@@ Property / full work available at URL @@
+https://doi.org/10.1016/j.ejor.2010.11.014
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+W2093263919
@@ Property / OpenAlex ID: W2093263919 / rank @@
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@@ Property / cites work @@
+Optimal cooperative advertising integration strategy for organizations adding a direct online channel
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+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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+The Bargaining Problem
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+Pricing and two-tier advertising with one manufacturer and one retailer
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+Coordinating advertising and pricing in a manufacturer-retailer channel
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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+On the coordination of dynamic marketing channels and two-part tariffs
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@@ Property / DOI @@
+.1016/J.EJOR.2010.11.014
@@ Property / DOI: 10.1016/J.EJOR.2010.11.014 / rank @@
+Normal rank