A dynamic advertising model with reference price effect (Q3194691): Difference between revisions

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+Pricing and advertising of private and national brands in a dynamic marketing channel
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+Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis
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+Minimization of communication expenditure for seasonal products
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+Advertising and production of a seasonal good for a heterogeneous market
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+Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects
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+Signaling quality: Dynamic price-advertising model
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+On controlled linear diffusions with delay in a model of optimal advertising under uncertainty with memory effects
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+Advertising events in a competitive framework
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+Recent developments in dynamic advertising research
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+Cooperative advertising in a marketing channel
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+Prospect Theory: An Analysis of Decision under Risk
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+A dynamic model for advertising and pricing competition between national and store brands
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+Dual role of price and myopia in a marketing channel
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+Price coordination in distribution channels: a dynamic perspective
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+Dynamic Pricing with Loss-Averse Consumers and Peak-End Anchoring
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+Dynamic Pricing Strategies with Reference Effects
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+Q4328545
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+Advertising strategies in a franchise system
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