On modeling the advertising-operations interface under asymmetric competition (Q2629630): Difference between revisions

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Latest revision as of 06:21, 12 July 2024

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On modeling the advertising-operations interface under asymmetric competition
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    On modeling the advertising-operations interface under asymmetric competition (English)
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    6 July 2016
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    advertising endogeneity
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    economic order quantity
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    market-share attraction models
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    sensitivity analysis
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    supermodular games
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