A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207): Difference between revisions

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+Cooperative advertising in a marketing channel
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+Normal rank
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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+Nonlinear Programming
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+Normal rank