A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains (Q713102): Difference between revisions

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+Optimal cooperative advertising integration strategy for organizations adding a direct online channel
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+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
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+Equilibrium pricing and advertising strategies in a marketing channel
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+Channel coordination over time: Incentive equilibria and credibility
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+A differential game of retailer promotions.
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+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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+Information Distortion in a Supply Chain: The Bullwhip Effect
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+The Bargaining Problem
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+Pricing and two-tier advertising with one manufacturer and one retailer
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+Coordinating advertising and pricing in a manufacturer-retailer channel
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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+On the coordination of dynamic marketing channels and two-part tariffs
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