Understanding the Memory Effects in Pulsing Advertising (Q3195229): Difference between revisions

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Latest revision as of 22:22, 10 July 2024

scientific article
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Understanding the Memory Effects in Pulsing Advertising
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    Understanding the Memory Effects in Pulsing Advertising (English)
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    22 October 2015
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    marketing: advertising and media
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    optimal control
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    memory effects
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    awareness formation
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    pulsing advertising
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    Hamiltonian
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    Lambert \(W\)
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    delay differential equations
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