Advertising and production of a seasonal good for a heterogeneous market (Q989826)

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scientific article
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English
Advertising and production of a seasonal good for a heterogeneous market
scientific article

    Statements

    title
    Advertising and production of a seasonal good for a heterogeneous market (English)
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    author
    Daniela Favaretto
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    Bruno Viscolani
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    published in
    4OR
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    publication date
    23 August 2010
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    zbMATH Keywords
    marketing
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    Identifiers

    zbMATH DE Number
    5774161
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    OpenAlex ID
    W2066507273
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