Licensing radical product innovations to speed up the diffusion

DOI10.1016/J.EJOR.2014.05.031zbMath1339.91019OpenAlexW2075718216WikidataQ110648981 ScholiaQ110648981MaRDI QIDQ297311

Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Vardan Avagyan

Publication date: 24 June 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/10016/12692

zbMATH Keywords

optimal controldifferential gamesOR in marketing

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (7)

Dynamic optimal control of process-product innovation with learning by doing ⋮ Licensing under general demand and cost functions ⋮ A fuzzy production inventory control model using granular differentiability approach ⋮ Quantity and collection decisions in a closed-loop supply chain with technology licensing ⋮ Strategic technology licensing in a supply chain ⋮ Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach ⋮ Compulsory licenses in the pharmaceutical industry: pricing and R\&D strategies

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