Investigating the effects of mailing variables and endogeneity on mailing decisions

DOI10.1016/j.ejor.2015.09.046zbMath1346.90466OpenAlexW1889821537MaRDI QIDQ322518

Nadine Schröder, Harald Hruschka

Publication date: 7 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2015.09.046

zbMATH Keywords

endogeneitydynamic optimizationOR in marketingmixture of Dirichlet processesspecification of mailings

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Uses Software

• CompEcon

Cites Work

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• Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models
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• Lagrance-multiplier tersts for weak exogeneity: a synthesis
• Bayesian Model Averaging for Linear Regression Models
• Computational and Inferential Difficulties with Mixture Posterior Distributions
• Bayesian Econometric Methods
• Microeconometrics

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