Investigating the effects of mailing variables and endogeneity on mailing decisions
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Publication:322518
DOI10.1016/j.ejor.2015.09.046zbMath1346.90466OpenAlexW1889821537MaRDI QIDQ322518
Nadine Schröder, Harald Hruschka
Publication date: 7 October 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2015.09.046
endogeneitydynamic optimizationOR in marketingmixture of Dirichlet processesspecification of mailings
Uses Software
Cites Work
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