Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand

DOI10.1016/J.EJOR.2006.01.009zbMath1111.90060OpenAlexW1979974729MaRDI QIDQ856292

John J. Liu, Hisashi Kurata

Publication date: 7 December 2006

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2006.01.009

zbMATH Keywords

supply chain managementMarkov-switching modelpromotionmarketing-operations interfaceinventory decision

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (5)

Integrated sales and operations planning with multiple products: jointly optimizing the number and timing of promotions and production decisions ⋮ Supply chain analysis under a price-discount incentive scheme for electric vehicles ⋮ Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination ⋮ Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers ⋮ The impact of the distance-dependent promotional effect on the promotion cost sharing decision

Cites Work

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• The Effects of Brand Loyalty on Competitive Price Promotional Strategies
• Information Distortion in a Supply Chain: The Bullwhip Effect
• A Periodic Review Inventory Model with Demand Influenced by Promotion Decisions

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