Innovation diffusion uncertainty, advertising and pricing policies

DOI10.1016/j.ejor.2003.10.046zbMath1066.91041OpenAlexW2048081671WikidataQ110648978 ScholiaQ110648978MaRDI QIDQ1767710

Shreevardhan S. Lele, Bardia Kamrad, Robert J. Thomas, Akhtar Siddique

Publication date: 8 March 2005

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2003.10.046

zbMATH Keywords

stochastic dynamic programmingoptimal policiesdiffusion dynamics

Mathematics Subject Classification ID

Stochastic models in economics (91B70) Optimal stochastic control (93E20)

Related Items

Analyzing operational risk-reward trade-offs for start-ups ⋮ Tracking the market: dynamic pricing and learning in a changing environment ⋮ Stochastic optimal budget decision for advertising considering uncertain sales responses ⋮ Data-Driven Pricing for a New Product ⋮ Recent developments in dynamic advertising research ⋮ Competitive diffusion process of repurchased products in knowledgeable manufacturing ⋮ Real options in operations research: a review ⋮ Why and how do branders sell new products on flash sale platforms? ⋮ New product launch decisions with robust optimization ⋮ Stochastic competitive entries and dynamic pricing

Cites Work

• Stochastic diffusion models with advertising and word-of-mouth effects
• A New Product Growth for Model Consumer Durables
• Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
• Models of New Product Diffusion Through Advertising and Word-of-Mouth
• A controlled birth and death process model of optimal product pricing under stochastically changing demand
• A birth–death model of advertising and pricing
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Optimal Monopolist Pricing Under Demand Uncertainty in Dynamic Markets
• Unnamed Item
• Unnamed Item
• Unnamed Item

This page was built for publication: Innovation diffusion uncertainty, advertising and pricing policies