Dynamics of a nonlinear differential advertising model with single parameter sales promotion strategy

DOI10.3934/era.2022061zbMath1496.34085OpenAlexW4226353651MaRDI QIDQ2127556

Junhai Ma, Hui Jiang

Publication date: 20 April 2022

Published in: Electronic Research Archive (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/era.2022061

zbMATH Keywords

periodic solutionflip bifurcationadvertising modelsales promotion strategy

Mathematics Subject Classification ID

Periodic solutions to ordinary differential equations (34C25) Bifurcation theory for ordinary differential equations (34C23) Stability of solutions to ordinary differential equations (34D20) Qualitative investigation and simulation of ordinary differential equation models (34C60) Complex behavior and chaotic systems of ordinary differential equations (34C28) Marketing, advertising (90B60) Chaos control for problems involving ordinary differential equations (34H10)

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Cites Work

• Nonlinear oscillations, dynamical systems, and bifurcations of vector fields
• A dynamic evolution model of human opinion as affected by advertising
• Dynamics of an advertising competition model with sales promotion
• Oscillation analysis of advertising capital model: analytical and numerical studies
• Successive lag synchronization on complex dynamical networks via delay-dependent impulsive control
• Modeling the impact of product quality on dynamic pricing and advertising policies
• Dynamics and implications on a cooperative advertising model in the supply chain
• Optimal control for uncertain stochastic dynamic systems with jump and application to an advertising model
• A New Product Growth for Model Consumer Durables
• An Operations-Research Study of Sales Response to Advertising

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