Optimal temporal product introduction strategies under valuation changes and learning

DOI10.1016/j.ejor.2004.09.053zbMath1120.90319OpenAlexW2093558667MaRDI QIDQ2490161

Suman Mallik, Dilip Chhajed

Publication date: 28 April 2006

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2004.09.053

zbMATH Keywords

SegmentationProduct developmentMarketing/manufacturing interfaceProduct policyValuation change

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Production models (90B30) Marketing, advertising (90B60)

Related Items (5)

The optimal sequential information acquisition structure: a rational utility-maximizing perspective ⋮ Price and quality management with strategic consumers: whether to introduce a high or low product variant ⋮ A model of product line design and introduction sequence with reservation utility ⋮ The optimal pace of product updates ⋮ Limitations of learning in automata-based systems

Cites Work

• Commonality in product design: Cost saving, valuation change and cannibalization
• Market Segmentation, Cannibalization, and the Timing of Product Introductions
• New Product Development: The Performance and Time-to-Market Tradeoff

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