Scheduling advertisements on a web page to maximize revenue

DOI10.1016/J.EJOR.2005.07.005zbMath1131.90360OpenAlexW2080050718MaRDI QIDQ2497296

Subodha Kumar, Varghese S. Jacob, Chelliah Skriskandarajah

Publication date: 4 August 2006

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2005.07.005

zbMATH Keywords

heuristicsschedulinggenetic algorithmsNP-hardbin-packingweb advertising

Mathematics Subject Classification ID

Deterministic scheduling theory in operations research (90B35) Approximation methods and heuristics in mathematical programming (90C59) Marketing, advertising (90B60)

Related Items (7)

Maximizing revenue with allocation of multiple advertisements on a Web banner ⋮ Cost-based decision-making in middleware virtualization environments ⋮ Optimal media planning for multi-products in segmented market ⋮ Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms ⋮ A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media ⋮ Cost-per-Impression Pricing for Display Advertising ⋮ Dynamic pricing and advertising for web content providers

Uses Software

• CPLEX

Cites Work

• Scheduling space-sharing for internet advertising
• Worst-Case Performance Bounds for Simple One-Dimensional Packing Algorithms
• An Application of Bin-Packing to Multiprocessor Scheduling
• Optimization and Approximation in Deterministic Sequencing and Scheduling: a Survey
• A genetic algorithm for public transport driver scheduling
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