Scheduling advertisements on a web page to maximize revenue

DOI10.1016/j.ejor.2005.07.005zbMath1131.90360MaRDI QIDQ2497296

Subodha Kumar, Varghese S. Jacob, Chelliah Skriskandarajah

Publication date: 4 August 2006

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2005.07.005

zbMATH Keywords

heuristics; scheduling; genetic algorithms; NP-hard; bin-packing; web advertising

Mathematics Subject Classification ID

90B35: Deterministic scheduling theory in operations research

90C59: Approximation methods and heuristics in mathematical programming

90B60: Marketing, advertising

Related Items

Cost-per-Impression Pricing for Display Advertising, Cost-based decision-making in middleware virtualization environments, Maximizing revenue with allocation of multiple advertisements on a Web banner, Optimal media planning for multi-products in segmented market, Dynamic pricing and advertising for web content providers, Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms, A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media

Uses Software

• CPLEX

Cites Work

• Scheduling space-sharing for internet advertising
• Worst-Case Performance Bounds for Simple One-Dimensional Packing Algorithms
• An Application of Bin-Packing to Multiprocessor Scheduling
• Optimization and Approximation in Deterministic Sequencing and Scheduling: a Survey
• A genetic algorithm for public transport driver scheduling
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