Strategies to Fight Ad-Sponsored Rivals

DOI10.1287/MNSC.1100.1199zbMath1232.90230OpenAlexW2152914657MaRDI QIDQ3117308

Ramon Casadesus-Masanell, Feng Zhu

Publication date: 27 February 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: http://www.iese.edu/research/pdfs/DI-0799-E.pdf

zbMATH Keywords

strategytacticsbusiness modelsadvertising pricing

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (8)

Strategy analysis for a digital content platform considering perishability ⋮ CSR investment for a two-sided platform: network externality and risk aversion ⋮ Information sharing strategy for an incumbent retailer in a closed-loop supply chain ⋮ Platform responses to entry in a local market with mobile providers ⋮ The effects of introducing advertising in pay TV: a model of asymmetric competition between pay TV and free TV ⋮ Analysis on the in-app advertising contract of a mobile platform and two competitive app developers ⋮ Two-stage dynamic pricing and advertising strategies for online video services ⋮ Pricing mode selection for the online short video platform

This page was built for publication: Strategies to Fight Ad-Sponsored Rivals