Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint

DOI10.1057/jors.1977.144zbMath0373.90020OpenAlexW2038462231MaRDI QIDQ4152311

Suresh P. Sethi

Publication date: 1977

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/jors.1977.144

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Inventory, storage, reservoirs (90B05) Hamilton-Jacobi theories (49L99)

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