A game theoretic approach for pricing and advertising of an integrated product family in a duopoly (Q6110964)
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scientific article; zbMATH DE number 7707995
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A game theoretic approach for pricing and advertising of an integrated product family in a duopoly |
scientific article; zbMATH DE number 7707995 |
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A game theoretic approach for pricing and advertising of an integrated product family in a duopoly (English)
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6 July 2023
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pricing
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advertising
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supply chain coordination
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product family
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game theory
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