Pages that link to "Item:Q933818"
From MaRDI portal
The following pages link to Pricing and advertising of private and national brands in a dynamic marketing channel (Q933818):
Displaying 16 items.
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (Q398669) (← links)
- A goodwill model with predatory advertising (Q408426) (← links)
- Pure-strategy Nash equilibria in an advertising game with interference (Q421787) (← links)
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (Q1023345) (← links)
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (Q1616594) (← links)
- Advertising games on national brand and store brand in a dual-channel supply chain (Q1716928) (← links)
- Recent developments in dynamic advertising research (Q1926777) (← links)
- Asymmetric information in a capital accumulation differential game with spillover and learning effects (Q2159451) (← links)
- Inter-organizational contract control of advertising strategies in the supply chain (Q2165798) (← links)
- Modeling the impact of product quality on dynamic pricing and advertising policies (Q2178130) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand (Q2271815) (← links)
- Advertising and exogenous interference in a segmented market (Q3171926) (← links)
- A dynamic advertising model with reference price effect (Q3194691) (← links)
- Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective (Q5057951) (← links)
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework (Q5175844) (← links)