Pages that link to "Item:Q439705"
From MaRDI portal
The following pages link to On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705):
Displayed 10 items.
- Informative advertising in a distribution channel (Q1634315) (← links)
- Advertising games on national brand and store brand in a dual-channel supply chain (Q1716928) (← links)
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain (Q1718181) (← links)
- A game-theoretic model to analyze value creation with simultaneous cooperation and competition of supply chain partners (Q1719086) (← links)
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (Q1743544) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- Periodicity of pricing and marketing efforts in a distribution channel (Q2355114) (← links)
- A survey of game-theoretic models of cooperative advertising (Q2514806) (← links)
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (Q2629583) (← links)
- Cooperative Promotion of Cross-Market Firms Adopting 3D Printing Technology (Q5070121) (← links)